I made this book trailer for the cookbook Baked Explorations, available in October 2010.

I came up with the concept, wrote the treatment, found all the cool little miniatures, and produced and directed the shoot. On set I directed Matt & Renato during the interviews, making sure they looked good, and came across the way I knew they wanted to.

The DP Danny Vecchione and I worked together to tell the story of the little fellow with the ball, and to create all the other beauty shots. We shot on the Canon 5D, using mostly prime lenses and one zoom for the rack focus shots. Finally, I edited and delivered the finished video.

I’m very happy with how it came out, and most important, my clients love it so much they put it on the Amazon.com page for the book!