A branded short commissioned by Heineken. Sam has everything in life, including a ponytail that talks to him.
I edited Sam’s Tail from start to finish, taking it all the way through completion. The post process on this film was rather involved, as we had to deal with a lot of wire removal on the ponytail puppet, which ended up involving several different artists.
Written and directed by Rob Meyer, Sam’s Tail was made for Heineken Premium Light, based on the campaign theme “you never know there’s something better out there until you try” and targeted at a young, aspirational audience.